networking depends on network

Tuesday, 10 July 2007

In the beginning....

This blog is the continuing story of the development of my new company, return2earth. I'd like to convey how this business fits with my lifestyle and how my lifestyle fits with this business, and along the way relate stories of the good and the bad, the highs and the lows, and the lessons I learn from both.

First of all to give you an insight into the company I'll go all the way back to the beginning.
In November 2006 I was working in a responsible job, conforming to expectations but was aware of a constant nagging in the back of my mind that there was also something else out there. I tried to ignore it but the feeling became stronger and stronger until one night I woke suddenly from a deep sleep with the concept that has consistently occupied my mind ever since.I realise now that what was to become return2earth was born out of an overwhelming desire to really make a difference; to help change the world for the better and to ensure that our planet becomes sustainable and safe forever.The trick was to set up a viable business that could promote such ideals as well as benefitting all those involved.

return2earth does this on a number of levels.It is primarily a networking site for green and ethical businesses. This works because, by definition, all those contributing have a common interest and as such all our members have a pre-qualified audience.The site is also set up and marketed as a business directory for ethical and eco friendly businesses - our very own "Green Pages" where all our networking members can be viewed and searched by members of the public interested in a green service solution.

Where return2earth really differs from otherwise similar businesses is in our "Green Dragon's Den". We are using our membership fee income to invest in businesses who apply to us for funding and then present their idea in an online conference forum. In our case the Green Dragons are our founder members and they get to vote on who receives what money. As a founder member you also get to benefit from the future success of the company as our promise is to redistribute our profits to those who supported us at the beginning.We also have plans to set up a Green Property Development company which will build state of the art green homes and invest in the development of technology to aid cheaper sustainable living.
So far I have been setting up the company by getting the website designed and ironing out the basics. It is still a really fluid concept with new ideas coming together all the time, but the founding principle of the promotion of green, ethical business will always remain.

Keep reading to learn more about the company, the founders and our plans...