Writing copy and being interesting!

With most of the website structure now in place the majority of my time is spent writing copy. On the face of it this is an easy task as I know my business back to front and also know what I'm trying to say. What I'm realising though is that it's actually quite tough finding the right "voice" for the site. We are a serious business but we don't want a corporate feel. We are addressing serious issues but we want to operate with a smile on our face.

return2earth is already attracting alot of interest and it's becoming more and more important to get the site just right. I've taken the decision just to write though and if things need changing later then we'll change them. It's more important that the site gets up and running and we can start making a difference. I'm trying to communicate to our subscribers that this business is always going to be a work in progress and that their input is always going to be needed to make sure we are everything we can be. With that in mind if the copy is not right first time or it could be more witty or interesting then let us know and we'll make it better.

We are looking at the end of August as our go live date so I guess it's back to the copy and away from the blog!